Spring is upon us! And you know what that means…bust out the broom and duster! Most people will be cleaning their homes, desks or cars right now, and we’ve added one more item to the list. Here are 3 tips that can help you “clean” your social media accounts.
Content. Content. Content.
Newsfeeds are more competitive than ever and your accounts need to consistently share content that will grab your followers’ eyeballs. Whether you post videos, cool photos or awesome articles, people want things that are interesting! Don’t forget, it’s okay to share other people’s content, too…there’s nothing wrong with double dipping.
It’s better to post awesome content less frequently than boring content everyday.
Don’t freak out!
Take a deep breath. Posting on social media is like taking the SAT. It’s really hard (even though it seems on the surface to be so simple), it takes a long time and no one really likes doing it. But like they tell you in SAT prep classes, leaving something blank is better than guessing and getting it wrong. Same thing with social media, if you don’t have anything to share it’s fine! It’s better to post awesome content less frequently than boring content everyday.
Analytics are your new best friend.
Get to know your analytics! It can help you see what content your audience is engaging with most and what demographics you’re reaching. This will help you with future content development and establishing strategic goals. It’s all about the likes and shares, right? So why wouldn’t you want to know?
Happy spring cleaning everyone!