Douglas Costle

Senior Strategist

Doug is a data expert who works at the intersection of technology and business. He specializes in media and web analytics, optimization, Big Data, measurement/KPIs and market analytics, and puts it all together with strategic go-to-market planning and multichannel campaigns. Doug’s knack for defining market opportunities has enabled his work for global brands including AT&T, FICO, Humana, IBM, Oracle and Sprint. He has launched several consulting practices, managed a media analytics firm and served as senior vice president for CCW, a consulting arm of Fleishman-Hillard.