IN THE WORLD OF CREDIT, FICO RULES
Ninety percent of lending decisions in the U.S. are made using the FICO score. But
while lenders embraced FICO, the media skewered it as a barrier to credit, especially
for minorities and immigrants. No other three-digit number has elicited as much
mystery — or criticism. The FICO.
Score Open Access program sought to change that by making free credit scores
available to millions of Americans, lifting the shroud of secrecy and giving the public
the transparency it desperately needed in a post-financial crisis marketplace.
WE GOT THIS
iQ 360 delivered hundreds of millions of media impressions across broadcast, web,
social, mobile and print channels, including feature stories in Bloomberg,
CBS This Morning, CNBC Nightly Business Report, Forbes, Fortune, The
New York Times, TIME Magazine, USA Today, and the Wall Street Journal.
We built awareness through infographics and media tours that grew the
program from 20 million to 150 million free scores over 3 years.
Open Access received the seal of approval from President Barack Obama, who publicly
praised FICO at two separate White House press events for providing access to
resources that educate and empower consumers.