PRESIDENT OBAMA

APPLAUDS FICO

HERE'S THE DEAL

IN THE WORLD OF CREDIT, FICO RULES

  • Ninety percent of lending decisions in the U.S. are made using the FICO score. But

  • while lenders embraced FICO, the media skewered it as a barrier to credit, especially

  • for minorities and immigrants. No other three-digit number has elicited as much

  • mystery — or criticism. The FICO.


  • Score Open Access program sought to change that by making free credit scores

  • available to millions of Americans, lifting the shroud of secrecy and giving the public

  • the transparency it desperately needed in a post-financial crisis marketplace.

WE GOT THIS

  • iQ 360 delivered hundreds of millions of media impressions across broadcast, web,

  • social, mobile and print channels, including feature stories in Bloomberg,

  • CBS This Morning, CNBC Nightly Business Report, Forbes, Fortune, The

  • New York Times, TIME Magazine, USA Today, and the Wall Street Journal.




  • We built awareness through infographics and media tours that grew the

  • program from 20 million to 150 million free scores over 3 years.

  • Open Access received the seal of approval from President Barack Obama, who publicly

  • praised FICO at two separate White House press events for providing access to

  • resources that educate and empower consumers.

NEXTPROJECT

PRESIDENT OBAMA APPLAUDS FICO

IN THE WORLD OF CREDIT, FICO RULES

Ninety percent of lending decisions inthe U.S. are made using the FICO score. But while lenders embraced FICO, the media skewered it as a barrier to credit, especially for minorities and immigrants. No other three-digit number has elicited as much mystery — or criticism.


The FICO Score Open Access program sought to change that by making free credit scores available to millions of Americans, lifting the shroud of secrecy and giving the public the transparency it desperately needed in a post-financial crisis marketplace.

WE GOT THIS

iQ 360 delivered hundreds of millions of media impressions across broadcast, web, social, mobile and print channels, including feature stories in Bloomberg, CBS This Morning, CNBC Nightly Business Report, Forbes, Fortune, The New York Times, TIME Magazine, USA Today, and the Wall Street Journal.


We built awareness through infographics and media tours that grew the program from 20 million to 150 million free scores over 3 years.