HERE'S THE DEAL
MANAGING A PED SCANDAL
IN MAJOR LEAGUE BASEBALL
THE SHADY SECRET OF AMERICA'S PASTIME
Before the mid-2000's, Major League Baseball was like the Wild West of steroids.
Performance-enhancing drug (PED) use ran rampant at every level of the sport.
When the league sought to clean up its drug problem in 2005, no one — from
benchwarmers to elite players — was safe. Over the following 10 years, nearly 80
players in the MLB alone (and more than 900 in the minors) had been popped for
Countless players faced long suspensions. Some never played again. Many fought
hard to maintain their innocence.
WE GOT THIS
iQ 360 worked with a star player caught using PEDs and
recommended an aproach that resulted in his quick
and quiet admission to investigators.
Advised our client in the aftermath of his admission
with media and message training, which led to successful
interviews on the topic where his reputation
IQ 360 managed the overall media strategy to keep negative press to a
minimum and preserve our client's legacy.
Admitting wrongdoing may seem counterintuitive to reputation management.
But it was exactly what our client needed to protect his.