HERE'S THE DEAL

MANAGING A PED SCANDAL

IN MAJOR LEAGUE BASEBALL

THE SHADY SECRET OF AMERICA'S PASTIME

  • Before the mid-2000's, Major League Baseball was like the Wild West of steroids.

  • Performance-enhancing drug (PED) use ran rampant at every level of the sport.


  • When the league sought to clean up its drug problem in 2005, no one — from

  • benchwarmers to elite players — was safe. Over the following 10 years, nearly 80

  • players in the MLB alone (and more than 900 in the minors) had been popped for

  • PEDs.


  • Countless players faced long suspensions. Some never played again. Many fought

  • hard to maintain their innocence.

WE GOT THIS


  • iQ 360 worked with a star player caught using PEDs and

  • recommended an aproach that resulted in his quick

  • and quiet admission to investigators.





  • Advised our client in the aftermath of his admission

  • with media and message training, which led to successful

  • interviews on the topic where his reputation

  • was upheld.

  • IQ 360 managed the overall media strategy to keep negative press to a

  • minimum and preserve our client's legacy.


  • Admitting wrongdoing may seem counterintuitive to reputation management.

  • But it was exactly what our client needed to protect his.

NEXTPROJECT

MANAGING A PED SCANDAL IN MAJOR LEAGUE BASEBALL

THE SHADY SECRET OF AMERICA'S PASTIME

Before the mid-2000's, Major League Baseball was like the Wild West of steroids. Performance-enhancing drug (PED) use ran rampant at every level of the sport.


When the league sought to clean up its drug problem in 2005, no one — from benchwarmers to elite players — was safe. Over the following 10 years, nearly 80 players in the MLB alone (and more than 900 in the minors) had been popped for PEDs.


Countless players faced long suspensions. Some never played again. Many fought hard to maintain their innocence.

WE GOT THIS

Countless players faced long suspensions. Some never played again. Many fought hard to maintain their innocence.


iQ 360 worked with a star player caught using PEDs and recommended an aproach that resulted in his quick and quiet admission to investigators.


Advised our client in the aftermath of his admission with media and message training, which led to successful interviews on the topic where his reputation was upheld.

IQ 360 managed the overall media strategy to keep negative press to a minimum and preserve our client's legacy.


Admitting wrongdoing may seem counterintuitive to reputation management. But it was exactly what our client needed to protect his.