Skip to content
iQ 360
An integrated communications agency
360
  • Home
  • Our Work
  • Capabilities
  • About
  • Join Us
  • Blog
  • Contact
We build + protect reputations

Creativity in a Crisis

11.18.20 | by iQ Staff
  • Share via
Creative, Insights
  • Share via

The pandemic has forced companies to become inventive and nimbler as each day brings new challenges. Most organizations have adjusted to remote work, and some have had to tweak their business models. Embracing creativity, once the purview of aggressive marketers looking to disrupt competitors, is now table stakes for survival.

Below, we look at some inspired new approaches that showcase how creativity is saving the day.

 

Virtual Learning

Free time at home has led to an uptick in demand for educational offerings that develop new skills, such as MasterClass and DIY videos.

Using online instruction, companies are getting creative in terms of how they deliver that in-person learning experience. Whether it’s online workshops, e-books or branded merchandise, newly expanded audiences are allowing small businesses affected by recent lockdowns to not only survive but, in some cases, to thrive.

For example, some yoga and martial arts studios have gone virtual as owners find that by changing their traditional service models, they can access a larger client base than ever before. Once-local studios are no longer limited by geography.

Other companies are using this stay-at-home period to interest new customers in their products. Exemplar Education, a UK-based, at-home educator recently offered a free math program to families across the UK that included delivery of its studio-in-a-box kit, containing recording equipment for remote instruction. This offer resulted in an additional 9,000 households signing up for the company’s program.

 

“Embracing creativity, once the purview of aggressive marketers looking to disrupt competitors, is now table stakes for survival.”

 

Product Engagement

Without the ability to try on clothes or test a new lipstick color in-store, many brands are offering customers a chance to enjoy those experiences virtually. Diesel has a 360-degree virtual showroom and Warby Parker is using facial recognition software to help customers find the right fit for eyeglasses.

Creative solutions are also allowing customers to have a personalized shopping experience from the comfort and safety of their own homes. Make-up brands like Smashbox and Aveda offer home delivery of product samples. 

 

A Shared Experience

Thinking outside the box, brands are finding ways to share experiences with customers who can no longer visit their stores. As a fun way to help customers enjoy the Ikea experience at home, the Swedish brand shared its famous meatball recipe using drawings that mimic its furniture-assembly instructions.

The Keep Your City Smiling campaign supports struggling, small businesses within communities by selling gift boxes filled with their products. From Seattle and San Francisco to L.A. and beyond, local businesses supply everything from coffee to candles that make it easy for people to buy local and support the businesses where they live.

If history shows us anything, it’s that some of the greatest breakthroughs were developed during the most difficult of times. As Albert Einstein famously said, “Imagination is more important than knowledge.” Perhaps that’s because knowledge is based on what is known, while imagination is based on what is unknown and requires us to see beyond our current frame of reference. As businesses continue to face challenges during the pandemic, creativity is opening new doors for them to deliver and engage.

  • Share via

Top Picks for You


March 29, 2023

iQ Interview Series: Marie Kennedy on Corporate Boards and DEI →

February 15, 2023

2023 Super Bowl Commercials: Our Top Picks →

Post navigation

 Takeaways From Our Top Five Speakers at Adobe Max 2020
4 Nonprofits That Benefit Our Communities 

Categories

C-Suite
Tactics & Tips
Visual Communication
iQ Insights

Must Reads

March 11, 2020

Communicating During Times of Uncertainty →

April 15, 2020

Why Internal Communication Should be Your Top Priority →

October 9, 2019

The Real Value of Diversity in Marketing →

Stay in the know with our quarterly newsletter
Loading...
iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy | ©2023 iQ 360 Inc. All rights reserved.
We are a certified minority- and woman-owned business.
iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy
©2023 iQ 360 Inc. All rights reserved.

We are a certified minority- and woman-owned business.

Privacy Policy

Last updated on June 5, 2018.

 

This privacy policy explains our collection, use, disclosure, retention, and protection of personal information collected through our website, www.iq360inc.com (the “Website”).

 

  1. Information We Collect

We collect personally identifiable information about you, including your name, email address, and phone number, when you send an inquiry to us on the contact form on the Website.

 

  1. How We Use Your Information

We will use your information only to respond to you regarding the reason you contacted us. We will contact you by the means by that you have consented to us contacting you, as you indicate when you submit an inquiry to us via the Website.  We will not share your information with any third party outside of our organization.  We do not send any promotional emails; however, we may contact you via email in the future to tell you about changes to this privacy policy.

 

  1. Cookies

 

  1. Storage of Information

Personally identifiable information that you submit to us via the Website is processed and stored, if at all, in the United States.  We will not keep your personal data for longer than is necessary for the purposes for which it was collected.  We determine the retention period based on the purpose for which the information was obtained, our legal obligations, and our technical and business requirements. 

 

  1. Your Access to and Control Over Information

You have the right to opt out of any future contacts from us at any time. You may do the following at any time by contacting us via info@iq360.inc.com or 808-536-2729:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data or if you feel that we are not abiding by this privacy policy.

  

  1. Security

We take precautions to protect your information. When you submit sensitive information via the Website, your information is protected both online and offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

 

  1. Updates to This Statement

This privacy policy may be subject to updates.  Any material future changes or additions to the processing of personal information as described in this privacy policy affecting you will be communicated to you through an appropriate channel.  For example, we may email you to let you know about updates to the privacy policy.

 

 

Subscribe

Emails collected through this form will be used for marketing and business updates. We are the sole owners of the information collected on this site. We only have access to information that you voluntarily give us. We will not sell or rent this information to anyone. You may opt out of any future contacts from us at any time by contacting us via the email address or phone number given on our website. Please see our privacy policy for full details.