In honor of Valentine’s Day, the iQ team selected a few social media accounts that we love. Whether it’s a brand or an individual personality, each profile encompasses a different topic, industry and audience. Through thoughtful strategies and engaging content, they have all captured our attention and built strong online communities.
@FallGuysGame
Why we love it
Fall Guys—like many other video games—has a niche community of players. Its Twitter content speaks to this audience, using relevant slang and memes while also amplifying gaming influencers who are creating their own Fall Guys content. This strategy empowers the players, builds a sense of community and establishes credibility. Within one month of the game’s launch, @FallGuysGame was able to gain over 1 million Twitter followers and the account continues to see high engagement on daily posts.
Photo credit: The Washington Post
-
-
@what_about_bunny Bunny: Bringing you existential content since dogs could talk #bunnythedog #talkingdog #fypシ #aac #WeekendVibes #doggos
♬ original sound - I am Bunny@what_about_bunny Please enjoy some cute, on us. #cute #loveyou #whataboutbunny #FeelingGood #icouldcry #bestdog
♬ original sound - I am Bunny
@what_about_bunny
TikTok
Why we love it
Do you ever wonder what your pets would say if they could talk? Bunny is here to show them how it’s done. This one-year-old Sheepadoodle has learned to “say” over 50 words by activating buttons with her paws. This TikTok channel showcases the various “conversations” that Bunny has with her owner, Lex Devine, and educates 5.7 million followers about the potential for speech training their pets. Her content, both informative and entertaining, has built a community of pet owners and dog lovers who share enthusiasm for communicating with their four-legged friends.
Photo credit: The Verge and The News Tribune.
@buzzfeedtasty
Why we love it
Whether you know it or not, we’ve all seen a Buzzfeed Tasty or Tasty-inspired recipe video come across our Facebook news feeds. With its overhead shots, time-lapsed pace and consistent formatting, Tasty has perfected the formula for “snack-sized” recipe videos. The page has accumulated over 98 million page likes and 105 million followers through a mix of video and blog content, forever staking its claim in the culinary media world.
Chloe Ting
YouTube
Why we love it
The Chloe Ting channel has built a community of 17.5 million subscribers around health, fitness and self-care. Jumping on the home workout opportunity presented in 2020, Chloe creates workout videos for an audience of beginners by featuring no-equipment exercises and including low-impact options. The content is empowering for her audience and demonstrates an ability to target her community’s specific needs.
@thechrisdo
Why we love it
If you work in the creative industry, there’s a high chance you follow Chris Do or have seen his eye-catching carousels floating around your explore page. As the founder and CEO of The Futur, an educational platform that teaches creatives how to run a business, he has taken to his personal Instagram page to share industry skills and insights all with the intention of serving first and selling later. @thechrisdo creates valuable content that educates over 525,000 followers, raises the profile of his brand and establishes his role as a thought leader.