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Is your digital marketing vocabulary up to date? Take our quiz to find out if you’re in the know.

09.09.20 | by iQ Staff

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The first all-digital 2020 MozCon conference brought the best and brightest in the marketing and Search Engine Optimization (SEO) world together— all from the comfort of our homes. During the insightful presentations, we came across marketing buzzwords that every business professional should know and understand. Take our quiz and find out if you are up to speed on the industry’s hottest lingo.

Digital Marketing Vocabulary Quiz

Linkerati
- A LinkedIn user with over 500 contacts.
- A hyperlink in a social media post.
- Journalists and bloggers who link to your material and amplify your message or brand.
- Paparazzi who take photos of celebrities on Zoom.
Remixing
- Using background music on your website’s landing page.
- A content strategy where existing successful content is changed or updated to create new content.
- A way to add text to photos to create memes.
- An impartial system used to run social media contests and choose winners.
Backlink
- A link created when one website links to another, which can increase a site’s ranking position and visibility in SEO.
- A link that takes users back to the previous page they were viewing.
- Social media links embedded into posts with eye-catching imagery.
- The connection between a website and its original homepage.
Google Trends
- A resource for marketers looking to explain, or prepare for, swings in demand.
- The most popular images from Google image search used.
- Branded eyeglasses and sunglasses by Google which contain AR technology and filter capability.
- A new brick-and-mortar store by Google located in New York.
Long click
- The time it takes for a product purchased online to leave the warehouse and get shipped to the buyer.
- An online survey that contains multiple pages to click through.
- Websites that take longer than 10 seconds to load.
- When a user performs a search, clicks on a result, and remains on the website for a long period of time.
SERP
- Social Enterprise Ranking Process
- Search Engine Result Page
- Successful Email Response Performance
- Smart E-commerce Return Policy
Dark social
- Conversations and content shared through private channels such as instant messaging apps and email.
- An advertising model that does not include influencer marketing.
- When a customer bashes your brand on social media.
- Social media channels that remain a mystery to older generations e.g. TikTok.

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A big thank you to the wonderful 2020 MozCon presenters including Phil Nottingham of Wistia, Ross Simmonds of Foundation Inc, Dr. Pete Meyers of Moz, Brian Dean of Backlinko and Francine Rodriguez from Wordstream for explaining these valuable terms and inspiring us to explore new tools to better our SEO and marketing strategy.

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Digital Marketing Vocabulary Quiz

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