Pricing strategy plays a crucial role in a company’s marketing efforts; it directly impacts profitability, market positioning, customer perceptions, and overall brand image. However, it…
Tactics & Tips
Tactics & Tips
September 6, 2023
Pricing Strategy: An Underutilized & Powerful Tool That Marketers Can No Longer Neglect →
July 12, 2023
Thread-y or Not? →
May 31, 2023
Communication Productivity Hacks to Make the Most of Summer →
May 3, 2023
Five Tips to Make Every Day Earth Day →
March 1, 2023
5 Ways to Give Your Corporate Anniversary Campaign Lasting Results →
September 21, 2022
Psychographic Segmentation Can Smarten up Your Marketing →
September 14, 2022
Don’t Get Caught Red-Handed “Greenwashing” Your Enterprise →
August 17, 2022
Inside a Digital Marketer’s Toolbox Part 3 →
August 10, 2022
Communication Productivity Hacks to Make the Most of Summer →
July 27, 2022
Advertising During a Recession →
July 20, 2022
Increase Sales and Retain Customers with Loyalty Programs →
July 13, 2022
Go Guerrilla: Adopt a Crucial Strategy to Reach Young Consumers →
June 29, 2022
Economic Combat-Readiness →
June 22, 2022
Inside a Digital Marketer’s Toolbox Part 2 →
June 8, 2022
5 Marketing Tactics To Learn From BTS →
May 4, 2022
Inside a Digital Marketer’s Toolbox Part 1 →
March 30, 2022
Four Reasons Why Every CEO Should Be Active on Social Media →
November 17, 2021
Protect Your Business With Multiple Communication Channels →
July 7, 2021
New Media Consumption Habits Invite Brands to Step Up →
June 16, 2021
Do You Need a Press Release? →
June 9, 2021
A Leader’s Guide to Returning to Work →
June 2, 2021
Three Communications Tips for Your Hybrid Event →
May 19, 2021
Incorporating Values and Issues Into Your Communications Strategy →
May 5, 2021
Crucial Tips for Managing Hybrid Events →
April 28, 2021
Native Advertising Will Amplify Your Messages and Reach New Audiences →
April 21, 2021
Incorporate Awareness Days into Your PR Strategy →
April 14, 2021
How to Use Twitter as a PR Tool →
February 3, 2021
Everything You Need To Know About SMS Marketing →
January 20, 2021
Four Tips to Improve Your Business Writing Skills →
December 23, 2020
5 Steps to Becoming a Flawless Virtual Speaker →
December 16, 2020
The Enduring Sway of SWAG →
November 4, 2020
Using Paid Search in a Crisis: The Right Way and the Wrong Way →
September 16, 2020
Don’t be surprised by a social media crisis: Prepare Now →
August 19, 2020
Earned Media in the Era of COVID-19 →
June 24, 2020
Time for TikTok? Brands Get Creative with Short-Form Video Content →
June 3, 2020
8 Technical Tips for Effortless Virtual Presenting →
May 13, 2020
Take Your Virtual Event Planning to the Next Level →
April 1, 2020
Virtual Events: How to Connect with Your Audience Online →
March 25, 2020
Crisis Communications Checklist [WORKSHEET] →
March 4, 2020
Crisis Communication Planning: Prepare Your Road Map →
February 19, 2020
Should You Add Pinterest to Your Marketing Strategy? →
February 4, 2020
6 Tips to Improve Your Business Writing Skills →
January 15, 2020
7 Common Paid Search Mistakes (And How to Fix Them) →
November 6, 2019
Beginner’s Guide to Content: One Hour to a Better Content Strategy [TEMPLATE] →
October 16, 2019
Do Androids Dream of Google Ads? Incorporating AI in Your Digital Advertising Strategy →
September 4, 2019
6 Ways to Boost Your SEO Strategy →
August 28, 2019
Nine Communication Terms Multidisciplinary Marketers Need to Know →
August 21, 2019
Creating a Digital Program: How to Build B2B Relationships Online →
August 7, 2019
5 Tips For Creating Content That Matters →
July 31, 2019
Making the Most of Your Company’s LinkedIn Profile →
July 10, 2019
Use Social iQ to Step Up Your Client Service →
May 29, 2019
Get Media Coverage For Your PR Event [INFOGRAPHIC] →
May 15, 2019
Winning Strategies for Marketing to Millennials →
May 8, 2019
iQ Interview Series: Developing Market Surveys with Annabel Kelly →
April 3, 2019
Spring Cleaning: Refresh Your Social Media Strategy →
March 27, 2019
Paid Media Placements Are Not Ad Copy: Effective Writing Matters →
March 20, 2019
How to Sell PR to Your CEO →
February 20, 2019
Better Together: Collaboration Tips for Marketing and Creative Teams →
February 6, 2019
Practice Makes Perfect: Preparing for a Media Interview →
November 21, 2018
How to Conduct a Successful Brand Audit →
October 29, 2018
New and Newsworthy: Your Guide to Media Relations →
October 29, 2018
6 Steps to Thought Leadership →
October 29, 2018
5 Tips for Effective Email Marketing →
June 9, 2017