Employees, customers, suppliers, business partners, investors and other stakeholders are increasingly demanding that organizations declare and defend their reason for existence.

“We take a methodical, yet lean and efficient approach to identifying and articulating an organization’s purpose and values as a foundation for evaluating the health of its culture and implementing culture change.”
For decades, turning a reasonable profit was an acceptable answer. Today, it’s only the starting point.
Defining an organization’s purpose and values – expressing its contributions to society – has become essential for businesses of all sizes and stages of maturity. Activating these – ensuring that the organization’s culture and behaviors align with its stated purpose and values – is increasingly management’s top priority.
We take a methodical, yet lean and efficient approach to identifying and articulating an organization’s purpose and values as a foundation for evaluating the health of its culture and implementing culture change. This is critical in organizations that are growing quickly, undergoing mergers and acquisitions, and facing digital or other internally or externally imposed transformation.