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We build + protect reputations

Creative collateral for marketing B2B services

Accuity

The situation

Accuity LLP is one of the largest and most experienced professional services firms in the state of Hawaii. Its predecessor firm was the Hawaii outpost of PricewaterhouseCoopers, lending an impressive Big Four pedigree to its name. On the other hand, Accuity’s management and culture were rooted in local values, setting it apart from large mainland corporations.

Accuity needed a more modern brand aesthetic to stand out from the crowd.

An emphasis on Accuity’s values and leading-edge expertise would differentiate the firm from local and mainland competitors.

The objective

We have a solid reputation built on our experience, our values and the quality of our work. Now’s the time to build a strong visual identity that reflects our modern, innovative approach and sets us apart from our competitors.

Accuity provides professional services to some of the most influential companies in Honolulu.

The solution

iQ 360 embarked on a full redesign of Accuity’s marketing brochure, based on a theme that combined elements of nature with a modern play on words and numbers.

Each of Accuity’s service areas was paired with a Hawaiian element symbolizing traits such as adaptability, guidance and growth. The bold, natural elements provided a pop of color and energy, vastly different from the cold, inanimate imagery often employed by professional services forms.

The bold cover played on the words “accuracy” and “integrity,” which together form the Accuity name. Throughout the piece, the name Accuity was broken down into a mathematical formula highlighting the root words of accuracy and integrity. The treatment of Accuity’s name drove home the firm’s defining characteristics: quality work and quality people.

The work

BROCHURE DESIGN

COPYWRITING

We build + protect reputations

Creative work

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iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy | ©2023 iQ 360 Inc. All rights reserved.
We are a certified minority- and woman-owned business.
iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy
©2023 iQ 360 Inc. All rights reserved.

We are a certified minority- and woman-owned business.

Privacy Policy

Last updated on June 5, 2018.

 

This privacy policy explains our collection, use, disclosure, retention, and protection of personal information collected through our website, www.iq360inc.com (the “Website”).

 

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We collect personally identifiable information about you, including your name, email address, and phone number, when you send an inquiry to us on the contact form on the Website.

 

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We will use your information only to respond to you regarding the reason you contacted us. We will contact you by the means by that you have consented to us contacting you, as you indicate when you submit an inquiry to us via the Website.  We will not share your information with any third party outside of our organization.  We do not send any promotional emails; however, we may contact you via email in the future to tell you about changes to this privacy policy.

 

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Personally identifiable information that you submit to us via the Website is processed and stored, if at all, in the United States.  We will not keep your personal data for longer than is necessary for the purposes for which it was collected.  We determine the retention period based on the purpose for which the information was obtained, our legal obligations, and our technical and business requirements. 

 

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  1. Updates to This Statement

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