Hawaiian Electric Industries, Inc. (HEI) supplies power to approximately 95% of Hawaii’s population through its electric utility, Hawaiian Electric; provides financial services to consumers and businesses through American Savings Bank (ASB); and helps advance Hawaii’s clean energy and sustainability goals through investments by its non-regulated subsidiary, Pacific Current, LLC.
As a holding company with subsidiaries in three different sectors, HEI needed to articulate a cohesive story about its leadership on environmental, social and governance (ESG) matters in ways that held meaning for investors, customers, employees, regulators and activists.
We were tasked with organizing data from four separate entities (HEI, Hawaiian Electric, ASB and HEI Foundation) and three different topic areas (environmental, social and governance), while respecting the disclosure standards set by SASB.
The ESG report was among the first from a Hawaii company. However, the principles underpinning it had been ingrained in Hawaii businesses and institutions for generations. We used this narrative to contextualize the data points for the full range of stakeholders.
As SASB guidelines differ per industry, we tied the information together through the theme of local values: Sustainable Hawaii.