Branding and Visual Identity for Lanai’s Newest Outdoor Experience

We started with a brand strategy session with the Synergo team to understand its approach and vision for turning Lanai Adventure Park into an immersive experience, where visitors go to stretch their limits and explore their boundaries in a stunning outdoor environment.

Working closely with Synergo, we developed the brand foundation elements: a brand story, tone of voice, positioning and key messaging recommendations. These elements laid the groundwork for building the Lanai Adventure Park brand — evoking a sense of discovery, risk-taking, excitement and limitless adventure, with strong ties to Lanai’s culture and environment.

Drawing from Synergo’s modern visual identity with bold typeface and clean lines, we got to work developing a distinct visual identity for Lanai Adventure Park. The main logo depicts ascending arrows representing the mountains of Lanaihale and the backdrop of Koele, symbolizing a journey to growth and empowerment. While the logo’s geometric shapes are clean and modern, it is also reminiscent of a traditional Hawaiian kapa pattern, giving it a timeless aesthetic.

We also created a family of sub-logos for each activity that mirrored the main logo’s circular and geometric shapes while weaving in elements of the individual activity. The sub-logos are represented on signage throughout the park and on the website, drawing attention to the different experiences offered.