Skip to content
iQ 360
An integrated communications agency
360
  • Home
  • Our Work
  • Capabilities
  • About
  • Join Us
  • Blog
  • Contact
We build + protect reputations

Digital design and social media for the king of ramen

Sun Noodle

The situation

In the ramen world, Sun Noodle is a legend. This family-run business has been making Asian noodles for more than 35 years, and is largely responsible for bringing ramen from the fringes of the culinary world into the mainstream.

Other than possessing an otherworldly knowledge of the science behind noodle making, Sun Noodle’s main differentiator is its chef-driven approach. Sun Noodle works with chefs and restaurants around the world to create custom noodles tailored to different broths and dishes. It also has more than 100 retail products to its name.

As consumer interest increased, a stronger online presence became critical to its growth.

Sun Noodle needed a consistent brand identity to match its stellar reputation.

The objective

We’re well known in the food industry, but need a stronger presence online to reach consumers as we work on expanding retail distribution. We want home cooks and professional chefs to see us as their go-to noodle resource.

Sun Noodle takes an artisanal approach to noodle making.

The solution

iQ 360 devised a social media strategy, content and graphic support to boost Sun Noodle’s presence on Facebook and Instagram. A steady drumbeat of curated content highlighting Sun Noodle’s restaurant customers, user-generated images and original graphics and videos led to a 133 percent increase in followers on Instagram (4,553 to 10,606 from April 2016 to February 2018) and 40.5 percent increase on Facebook.

Additionally, iQ 360 focused on boosting awareness of Sun Noodle’s ramen venue, Ramen Lab, in New York City. Through ongoing promotion of Ramen Lab’s various pop-up chefs and ever-changing menu, social media followers increased nearly 300 percent (3,671 to 14,630 followers from April 2016 to February 2018) and 46 percent on Facebook.

When it came time to revamp Sun Noodle’s website, iQ 360 opted for a clean, playful design accented by natural, textural elements such as wood and slate to bring out the brand’s artisan qualities. The high-quality noodle photos and copy distinguished Sun Noodle’s breadth and depth of expertise and product variety. The new design boosted key stats with page views increasing 32 percent and bounce rate decreasing 20 percent year over year.

The work

WEBSITE DESIGN

WEBSITE DEVELOPMENT

WEB COPY

SOCIAL MEDIA STRATEGY

CONTENT AND GRAPHICS

We build + protect reputations
Ramen Lab in Manhattan is Sun Noodle’s showcase ramen shop.
High-quality photography gave Sun Noodle’s new website an elevated visual identity.

Creative work

Return to our work
Stay in the know with our quarterly newsletter
Loading...
iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy | ©2023 iQ 360 Inc. All rights reserved.
We are a certified minority- and woman-owned business.
iQ 360

We believe in the power of communication to change the world

808.536.2729
Privacy Policy
©2023 iQ 360 Inc. All rights reserved.

We are a certified minority- and woman-owned business.

Privacy Policy

Last updated on June 5, 2018.

 

This privacy policy explains our collection, use, disclosure, retention, and protection of personal information collected through our website, www.iq360inc.com (the “Website”).

 

  1. Information We Collect

We collect personally identifiable information about you, including your name, email address, and phone number, when you send an inquiry to us on the contact form on the Website.

 

  1. How We Use Your Information

We will use your information only to respond to you regarding the reason you contacted us. We will contact you by the means by that you have consented to us contacting you, as you indicate when you submit an inquiry to us via the Website.  We will not share your information with any third party outside of our organization.  We do not send any promotional emails; however, we may contact you via email in the future to tell you about changes to this privacy policy.

 

  1. Cookies

 

  1. Storage of Information

Personally identifiable information that you submit to us via the Website is processed and stored, if at all, in the United States.  We will not keep your personal data for longer than is necessary for the purposes for which it was collected.  We determine the retention period based on the purpose for which the information was obtained, our legal obligations, and our technical and business requirements. 

 

  1. Your Access to and Control Over Information

You have the right to opt out of any future contacts from us at any time. You may do the following at any time by contacting us via info@iq360.inc.com or 808-536-2729:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data or if you feel that we are not abiding by this privacy policy.

  

  1. Security

We take precautions to protect your information. When you submit sensitive information via the Website, your information is protected both online and offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

 

  1. Updates to This Statement

This privacy policy may be subject to updates.  Any material future changes or additions to the processing of personal information as described in this privacy policy affecting you will be communicated to you through an appropriate channel.  For example, we may email you to let you know about updates to the privacy policy.