Elisabeth Hershman

Liz provides strategic counsel to clients in a range of industries including technology, healthcare, energy, financial services, and legal.

Liz is a New York-based attorney who heads our east coast team. She works closely with clients to develop strategies designed to shift perceptions among the stakeholders that matter. Managing teams across functions and geographies, she has helped to protect client reputations’ in the face of high-profile litigation, failed mergers, employee misconduct, product recalls and targeted CFPB campaigns.

Liz collaborates with clients and counsel to develop and execute litigation communication plans in support of legal strategy. She advises clients on advancing comprehensive ESG strategies, including refining priorities and addressing evaluation frameworks.

Liz is a guest lecturer in media relations at NYU’s School of Professional Studies, speaking on reputation management and navigating adversarial media environments. Before joining iQ 360, Liz managed client accounts at Edelman New York, specifically in the technology practice, where she focused on media relations, marketing coordination, large-scale events, product launches, and profile elevation of global corporations.